Adobe Audience Manager vs. Lotame Spherical Platform
A side-by-side comparison based on G2 review data.
| Metric | Adobe Audience Manager | Lotame Spherical Platform |
|---|---|---|
| Overall rating | 4.0 | 4.3 |
| Review count | 28 | 117 |
| Ease of use | 7.9 | 8.8 |
| Ease of setup | 7.8 | 8.6 |
| Quality of support | 7.9 | 9.3 |
| Meets requirements | 8.5 | 8.6 |
| NPS | 32 | 59.292035 |
| Small Business | 21.4% | 29.9% |
| Mid-Market | 10.7% | 56.4% |
| Enterprise | 67.9% | 13.7% |
| Total page views | 130 | 102 |
| Total LLM citations | 431 | 579 |
Adobe Audience Manager
Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (publishers and advertisers) can build unique audience profiles and view them holistically (360 customer view) across all business units. Key features include integration of online and offline data from every imaginable source (1st, 2nd, and 3rd party data) to deliver a unified view of audiences to targeting and personalization platforms – website, search, and display.
Lotame Spherical Platform
Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes.