G2 Vendor Directory

Act-On vs. Zoho CRM

A side-by-side comparison based on G2 review data.

MetricAct-On

by Act-On Software

Zoho CRM

by Zoho

Overall rating4.14.1
Review count1,0712,956
Ease of use8.38.5
Ease of setup8.08.3
Quality of support8.98.0
Meets requirements8.48.6
NPS41.45631138.596491
Small Business39.0%61.6%
Mid-Market49.4%32.3%
Enterprise11.6%6.1%
Total page views9748,329
Total LLM citations4,432129,821

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful

Zoho CRM

Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales funnels, pipeline management, workflow automation, AI-powered conversational assistant, task management, managing marketing campaigns, sales forecasting, customer support & service, inventory management, reporting & analytics, and seamlessly integrating with 500+ popular business apps in a single business system.

Pros

  • Ease of Use
  • Features
  • Integrations
  • Lead Management
  • Easy Integrations
  • Helpful