G2 Vendor Directory

Act-On vs. Thryv

A side-by-side comparison based on G2 review data.

MetricAct-On

by Act-On Software

Thryv

by Thryv

Overall rating4.14.3
Review count1,0712,023
Ease of use8.37.9
Ease of setup8.07.6
Quality of support8.98.7
Meets requirements8.48.6
NPS41.45631154.206099
Small Business39.0%90.5%
Mid-Market49.4%8.3%
Enterprise11.6%1.3%
Total page views9742,571
Total LLM citations4,43216,313

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful

Thryv

Thryv is AI powered small business marketing software and a growth platform built for local service businesses. It combines online listings, reputation management, social media management, websites, digital advertising, and AI-powered lead insights with done for you marketing services to help businesses attract and convert more customers. Built for local service businesses, Thryv combines easy to use marketing software with done-for-you marketing services, giving owners the flexibility to manage their marketing or get expert help.

Pros

  • Ease of Use
  • Automation
  • Customer Support
  • Automation Features
  • Helpful
  • Integrations