G2 Vendor Directory

Act-On vs. Salesforce Sales Cloud

A side-by-side comparison based on G2 review data.

MetricAct-On

by Act-On Software

Salesforce Sales Cloud

by Salesforce

Overall rating4.14.4
Review count1,07127,576
Ease of use8.38.4
Ease of setup8.08.2
Quality of support8.98.4
Meets requirements8.48.9
NPS41.45631156.989864
Small Business39.0%20.6%
Mid-Market49.4%45.5%
Enterprise11.6%34.0%
Total page views97448,012
Total LLM citations4,43268,352

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful

Salesforce Sales Cloud

Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost productivity with automation and drive revenue with an integrated growth platform. The future of sales is here, and with Agentforce, we’re helping teams unlock their full potential - making them limitless.

Pros

  • Ease of Use
  • Features
  • Lead Management
  • Salesforce Integration
  • Customization
  • Customizability