G2 Vendor Directory

360 SMS APP vs. Insider One

A side-by-side comparison based on G2 review data.

Metric360 SMS APP

by 360SMS App

Insider One

by Insider One

Overall rating4.74.7
Review count811,432
Ease of use9.39.5
Ease of setup8.99.1
Quality of support9.59.6
Meets requirements9.49.5
NPS78.7586.14841
Small Business60.3%27.9%
Mid-Market33.3%45.7%
Enterprise6.4%26.4%
Total page views4298,746
Total LLM citations1,08027,047

360 SMS APP

360 SMS App is a fully Salesforce- and Zoho-native, AI-powered messaging solution built to elevate digital engagement across 15+ communication channels. Trusted by 60k+ users across 100+ countries, 360 SMS has been helping businesses connect better for over a decade, with a 4.98/5 AppExchange rating backed by 1,200+ reviews. The app enables businesses to manage one-on-one conversations, bulk messaging, automated drips, surveys, and AI chatbots—directly within Salesforce records.

Pros

  • Salesforce Integration
  • User-Friendly
  • Ease of Use
  • Intuitive

Insider One

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search.

Pros

  • Ease of Use
  • Customer Engagement
  • Personalization
  • Engagement
  • Customer Support
  • Automation