G2 Vendor Directory

360 SMS APP vs. ActiveCampaign

A side-by-side comparison based on G2 review data.

Metric360 SMS APP

by 360SMS App

ActiveCampaign

by ActiveCampaign

Overall rating4.74.4
Review count8114,827
Ease of use9.38.5
Ease of setup8.98.3
Quality of support9.58.7
Meets requirements9.48.9
NPS78.7563.188467
Small Business60.3%92.0%
Mid-Market33.3%7.1%
Enterprise6.4%0.9%
Total page views42912,380
Total LLM citations1,080171,147

360 SMS APP

360 SMS App is a fully Salesforce- and Zoho-native, AI-powered messaging solution built to elevate digital engagement across 15+ communication channels. Trusted by 60k+ users across 100+ countries, 360 SMS has been helping businesses connect better for over a decade, with a 4.98/5 AppExchange rating backed by 1,200+ reviews. The app enables businesses to manage one-on-one conversations, bulk messaging, automated drips, surveys, and AI chatbots—directly within Salesforce records.

Pros

  • Salesforce Integration
  • User-Friendly
  • Ease of Use
  • Intuitive

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.

Pros

  • Ease of Use
  • Automation
  • Automations
  • Automation Features
  • Features
  • Email Marketing