G2 Vendor Directory

Tag Management Systems

18

Products

4,070

Total reviews

4.5

Avg. rating

Google Tag Manager by Google leads the Tag Management Systems category with a 4.6 rating from 442 reviews. impact.com has the strongest momentum in the category, up -32.7% quarter-over-quarter.

LLM citations

Monthly citations by AI answer engines for the top products in Tag Management Systems.

LLM citations · Tag Management Systems

Source: G2 review data

Key stats

Google Tag Manager

impact.com

Small Business

Category trends

How the Tag Management Systems market is moving, from G2 review and Grid data.

Which products are most adopted?
1
Google Tag Manager358 2
Tealium227 3
impact.com116 4
ObservePoint81 5
Yottaa38
Which products are reviewers switching to?
1
Tealium7 2
stape.io2 3
Piwik PRO1 4
ObservePoint1 5
MetaRouter1
Which products do enterprises choose?
1
Tealium142 2
ObservePoint51 3
Google Tag Manager39 4
Yottaa11 5
Ensighten Manage9
Which products do mid-market buyers choose?
1
Google Tag Manager129 2
Tealium56 3
impact.com35 4
Yottaa18 5
ObservePoint13
Which products do small businesses choose?
1
Google Tag Manager189 2
impact.com71 3
Tealium27 4
ObservePoint17 5
Tagmate14

Fastest growing

Ranked by G2 Momentum score.

1

impact.com

by Impact · 2,758 reviews

4.4
2

MetaRouter

by MetaRouter · 25 reviews

4.7
3

Google Tag Manager

by Google · 442 reviews

4.6

All products

Ranked by G2 Grid position.

1

Google Tag Manager

by Google · 442 reviews

4.6
2

Tealium

by Tealium · 486 reviews

4.3
3

ObservePoint

by ObservePoint · 88 reviews

4.6
4

impact.com

by Impact · 2,758 reviews

4.4
5

stape.io

by Stape · 11 reviews

4.3

Showing 5 of 18