G2 Vendor Directory

A/B Testing

78

Products

21.5K

Total reviews

4.5

Avg. rating

LaunchDarkly by LaunchDarkly leads the A/B Testing category with a 4.5 rating from 903 reviews. PostHog has the strongest momentum in the category, up -82.4% quarter-over-quarter.

LLM citations

Monthly citations by AI answer engines for the top products in A/B Testing.

LLM citations · A/B Testing

Source: G2 review data

Key stats

LaunchDarkly

PostHog

Mid-Market

Category trends

How the A/B Testing market is moving, from G2 review and Grid data.

Which products are most adopted?
1
VWO Testing925 2
AB Tasty404 3
Optimizely Web Experimentation399 4
LaunchDarkly350 5
Instapage345
Which products are growing fastest?
1
LaunchDarkly23 2
Varify.io®5 3
Confidence by Spotify4
Which products climbed the Grid most?
1
Amplitude Feature Experimentation28 2
FlexiFunnels16 3
Varify.io®15 4
Omniconvert14 5
Webtrends Optimize8
Which products are reviewers switching to?
1
Statsig53 2
VWO Testing51 3
AB Tasty31 4
Landingi29 5
Omniconvert27
Which products do enterprises choose?
1
VWO Testing160 2
AB Tasty129 3
LaunchDarkly124 4
Optimizely Web Experimentation119 5
Statsig96
Which products do mid-market buyers choose?
1
VWO Testing519 2
AB Tasty201 3
Optimizely Web Experimentation192 4
LaunchDarkly166 5
Statsig153
Which products do small businesses choose?
1
VWO Testing237 2
Instapage232 3
ClickFunnels211 4
Unbounce Landing Pages165 5
PostHog162

Fastest growing

Ranked by G2 Momentum score.

1

PostHog

by PostHog · 1,055 reviews

4.5
2

Amplitude Feature Experimentation

by Amplitude · 42 reviews

4.1
3

LaunchDarkly

by LaunchDarkly · 903 reviews

4.5

All products

Ranked by G2 Grid position.

1

LaunchDarkly

by LaunchDarkly · 903 reviews

4.5
2

VWO Testing

by Wingify · 929 reviews

4.4
3

Statsig

by Amplitude · 348 reviews

4.7
4

AB Tasty

by Wingify · 424 reviews

4.4
5

Bloomreach

by Bloomreach · 843 reviews

4.6

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