Zappi
Reviews
Star rating
Rank in Consumer Insights Platforms
Pros and cons
Pros
- Ease of Use
- Intuitive
- Customer Support
- Time-saving
- Implementation Ease
- Time Management
Cons
- Export Issues
- Inefficiency
- Restrictions
- Poor Reporting
- Formatting Issues
- Platform Limitations
Traffic & LLM citations
Source: G2 review data
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 27.6% |
| Mid-Market | 34.5% |
| Enterprise | 37.9% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q4 | 3 | 4.8 |
| 2026 Q2 | 4 | 4.5 |
| 2026 Q3 | 11 | 4.2 |
Satisfaction ratings
What reviewers say
Zappi’s Self-Service Platform Saves Time and Fits Our Business Needs
“Zappi has a self-service platform, so I can use it whenever I need to, based on my business objectives. It offers a variety of solutions, and the time savings are a big advantage.”
Easy Configuration Makes Launching Ads a Breeze
“Easy configuration, and launching ads is really easy to lauch”
Zappi Is User-Friendly, Fast, and Presentation-Ready
“I learned the Zappi interface in no time and was able to run my own tests on day one—it’s very user-friendly. Tests are fielded quickly (results in days, not weeks), and the way the data is organized on the back end is presentation-ready. When I want to dive deeper but don’t have”