G2 Vendor Directory

Zapier

#1 in iPaaS

San Francisco, CA

2

Products on G2

2,101

Total reviews

4.5

Avg. star rating

  • Zapier ranks #1 in iPaaS.
  • Reviews across Zapier's portfolio declined 93.6% quarter-over-quarter.
  • Zapier's 2 products span 16 categories on G2.
  • Small Business is the largest segment among reviewers, at 71.3%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Zapier's products.

Page views and citations · Zapier

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Integromat by Celonis

21 switched
2

IFTTT

16 switched
3

n8n GmbH

4 switched
4

Pabbly Subscriptions

4 switched
5

Zoho

3 switched

Losing to

Based on reviewers of other products who said they switched from Zapier.

1

CompanyHub

218 switched
2

Albato

141 switched
3

Integromat by Celonis

74 switched
4

n8n GmbH

46 switched
5

Activepieces

37 switched

Key stats

-93.6%

#1

16

Small Business

2011

1,521

San Francisco, CA

$69.1K

Adoption by company size

SegmentShare of reviews
Small Business71.3%
Mid-Market24.2%
Enterprise4.5%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q4194.5
2025 Q1174.3
2025 Q2184.4
2025 Q3584.4
2025 Q43174.6
2026 Q11894.5
2026 Q21574.5
2026 Q3104.5