YouGov

#36 in Survey

London, GB

Products on G2

Total reviews

4.0

Avg. star rating

YouGov Surveys: Self-serve ranks #36 in Survey.
YouGov's 2 products span 3 categories on G2.
Small Business is the largest segment among reviewers, at 47.8%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across YouGov's products.

Page views and citations · YouGov

Source: G2 review data

Losing to

Based on reviewers of other products who said they switched from YouGov.

GWI

1 switched

SurveyMars

1 switched

Respondent Inc.

1 switched

Key stats

—

#36

Small Business

2000

4,675

London, GB

$1.2M

Adoption by company size

Segment	Share of reviews
Small Business	47.8%
Mid-Market	21.7%
Enterprise	30.4%

Quarterly history

Quarter	Total reviews	Avg. rating
2026 Q1	2	4.0

About YouGov

YouGov is a global public opinion and data company that offers a range of research and analysis services to organizations worldwide. Specializing in market research and opinion polling, YouGov leverages its extensive panel of millions of participants to gather data on public opinion, consumer behavior, and market trends. Their service offerings include brand tracking, advertising effectiveness, market insights, and custom research projects, tailored to meet the specific needs of businesses, governments, and institutions.Through its innovative data collection methodology and analytical tools, YouGov provides actionable insights that help organizations make informed decisions. By analyzing data across a wide spectrum of demographic, geographic, and psychographic variables, YouGov delivers detailed intelligence that aids in understanding public sentiment and predicting consumer and voter behavior.