Kantar Media
33
Reviews
3.8
Star rating
#4
Rank in Market Research Services
Pros and cons
Pros
Cons
Traffic & LLM citations
Source: G2 review data
Key stats
—
9
Enterprise
1
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 27.3% |
| Mid-Market | 21.2% |
| Enterprise | 51.5% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q3 | 1 | 5.0 |
Satisfaction ratings
Ease of Use8.4
Ease of Setup8.6
Quality of Support8.0
Meets Requirements8.6
What reviewers say
Great environment to work
5.0
“What I like best about Kantar Media is its ability to provide comprehensive, cross-platform media insights that are both accurate and actionable. It brings together data from TV, digital, social, and print to give a 360-degree view of audience behavior and ad performance, helping”
Great advertising spend and media types for most advertisers can be found on Kantar
5.0
“It's giving me insight into clients' media types and revenue spent.”
Hugely disappointing customer experience
0.0
“There is very little that is good about Kantar Media. The evaluation promises to be good, but they have messed around with that for many months, disrupting clients.”