G2 Vendor Directory

WPP

#4 in Market Research Services

London, London

2

Products on G2

48

Total reviews

3.8

Avg. star rating

  • Kantar Media ranks #4 in Market Research Services.
  • WPP's 2 products span 3 categories on G2.
  • Enterprise is the largest segment among reviewers, at 43.8%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across WPP's products.

Page views and citations · WPP

Source: G2 review data

Key stats

—

#4

3

Enterprise

1971

60,186

London, London

Adoption by company size

SegmentShare of reviews
Small Business33.3%
Mid-Market22.9%
Enterprise43.8%

Quarterly history

QuarterTotal reviewsAvg. rating
2025 Q315.0