VWO Insights - Web
62
Reviews
4.2
Star rating
#24
Rank in Digital Experience Monitoring (DEM)
Pros and cons
Pros
- Ease of Use
- Features
- AI Integration
- Learning
- Insights
- Fun
Cons
- Limited Features
- Limited Customization
- Limited Templates
- Plan Limitations
- Filtering Issues
- Limited Visibility
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
—
48
Mid-Market
11
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 32.8% |
| Mid-Market | 54.1% |
| Enterprise | 13.1% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 1 | 4.5 |
| 2025 Q2 | 1 | 4.5 |
| 2026 Q1 | 1 | 4.0 |
Satisfaction ratings
Ease of Use8.5
Ease of Setup8.9
Quality of Support9.1
Meets Requirements8.4
What reviewers say
Easy to use
4.5
“What I like about VWO Insights is that you can use AI to summarize recordings. The use of funnels and heatmaps is also very convenient.”
Obtain great insights with a very user-friendly tool
4.0
“- Very user friendly platform - Wide offer of different functionalities which are easy to set-up - Great and fast responding customer support - Helpful insights with surveys, heatmaps & session recordings”
Easy way to observe customer behaviour on website
4.0
“- easy to navigate and read the data - detailed segmentation -pop up surveys have detailed options - great customer support when needed - useful to write observations on recordings/heatmaps directly”