PL Rating
574
Reviews
4.5
Star rating
#1
Rank in Underwriting & Rating
Pros and cons
Pros
- Ease of Use
- Time Saving
- Quoting System
- Speed
- Carrier Accounts
- Quoting Speed
Cons
- Inaccurate Quoting
- Carrier Limitations
- Inaccurate Rates
- Manual Data Entry
- Outdated Design
- Cumbersome Process
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
+126.3%
62
Small Business
1
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 89.5% |
| Mid-Market | 7.9% |
| Enterprise | 2.6% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 24 | 4.5 |
| 2025 Q1 | 20 | 4.5 |
| 2025 Q2 | 37 | 4.5 |
| 2025 Q3 | 26 | 4.6 |
| 2025 Q4 | 86 | 4.6 |
| 2026 Q1 | 69 | 4.7 |
| 2026 Q2 | 19 | 4.5 |
| 2026 Q3 | 43 | 4.5 |
Satisfaction ratings
Ease of Use9.1
Ease of Setup8.8
Quality of Support8.9
Meets Requirements8.8
What reviewers say
Compare All Our Personal Lines Carriers in One Place—Functional and Effective
4.5
“I love being able to compare all of our personal lines companies all in one space!”
PL Rating Saves Time by Matching Customers to the Right Carrier
4.5
“PL Rating is super useful for personal lines insurance. It’s great for directing you to the carrier that best fits the customer. I also love that it explains why a carrier may decline a customer, so you don’t waste time going into a carrier and entering all the information just t”
A Huge Help—No Need to Re-Enter Info for Every Carrier
5.0
“It is nice to not have to enter information into every carrier. It's great help.”