G2 Vendor Directory

Upwork

by Upwork Inc.

3,236

Reviews

4.5

Star rating

#1

Rank in Freelance Platforms

Pros and cons

Pros

  • Ease of Use
  • Job Opportunities
  • Freelancing Services
  • Time Efficiency
  • Trusted Platform
  • Talent Quality

Cons

  • Expensive
  • High Fees
  • Job Scarcity
  • Intense Competition
  • Limitations
  • Hidden Fees

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Upwork.

Page views and citations · Upwork

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Upwork.

Key stats

-64.6%

68

Small Business

2

Adoption by company size

SegmentShare of reviews
Small Business95.6%
Mid-Market4.1%
Enterprise0.3%

Quarterly history

QuarterReviewsStar rating
2024 Q462.8
2025 Q133.0
2025 Q251.6
2025 Q31,0324.4
2025 Q41544.5
2026 Q11524.5
2026 Q2824.5
2026 Q3294.2

Satisfaction ratings

Ease of Use9.1
Ease of Setup9.1
Quality of Support8.5
Meets Requirements9.0

What reviewers say

Talented Freelancers, Easy Hiring—Confusing Fees

5.0

“I like that Upwork has a lot of very talented people who do fast work inexpensively. It’s easy to review project proposals and shortlist people I like, and getting started was very easy.”

Adjunct Faculty -- Communication

Easy Job Posting and Hiring with a Great Interface

4.5

“It was very easy to post the job and hire. The interface is great.”

User

Account Lockout Delays Are Unacceptable—Especially With an Active Project

1.0

“The people I have hired to help me. I have been extremely please with them all.”

Manager