G2 Vendor Directory

Principle

#38 in Animation

N/A

1

Products on G2

15

Total reviews

4.3

Avg. star rating

  • Principle ranks #38 in Animation.
  • Principle's 1 product span 1 category on G2.
  • Mid-Market is the largest segment among reviewers, at 53.3%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Principle's products.

Page views and citations · Principle

Source: G2 review data

Losing to

Based on reviewers of other products who said they switched from Principle.

1

Human Interest, Inc.

10 switched
2

Gusto

5 switched
3

401GO

1 switched
4

Betterment

1 switched
5

SchoolStatus

1 switched

Key stats

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#38

1

Mid-Market

2

N/A

Adoption by company size

SegmentShare of reviews
Small Business26.7%
Mid-Market53.3%
Enterprise20.0%

Quarterly history

QuarterTotal reviewsAvg. rating