Primer
Reviews
Star rating
Rank in Account-Based Advertising
Pros and cons
Pros
- Audience Targeting
- Ease of Use
- Integrations
- Lead Generation
- Data Quality
- Intuitive
Cons
- Limited Visibility
- Limited Features
- Limited Reporting
- Inaccuracy
- Syncing Issues
- Marketing Issues
Traffic & LLM citations
Source: G2 review data
Winning from
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 41.9% |
| Mid-Market | 46.5% |
| Enterprise | 11.6% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 1 | 5.0 |
| 2025 Q1 | 3 | 4.7 |
| 2025 Q2 | 2 | 4.8 |
| 2025 Q3 | 3 | 5.0 |
| 2025 Q4 | 3 | 4.3 |
| 2026 Q1 | 5 | 4.8 |
| 2026 Q2 | 6 | 4.4 |
| 2026 Q3 | 2 | 4.5 |
Satisfaction ratings
What reviewers say
LinkedIn-Level Targeting Across Channels Resulting in High-Quality Leads
“Primer gives us LinkedIn-level targeting across multiple ad channels, and our sales team loves the lead quality.”
Better B2B Audience Targeting on Hard-to-Target Channels
“What I like most about Primer is the ability to reach highly relevant B2B audiences on channels where traditional targeting options are often limited. It makes platforms like Reddit and Meta much more useful for reaching specific professional audiences beyond standard demographic”
Great UI/UX and Accurate Matching That Works as Advertised
“UI?UX is great and overall the product works as advertised. The matching is very good.”