G2 Vendor Directory

Pastel

#16 in CMS Tools

Toronto, Ontario

1

Products on G2

14

Total reviews

4.5

Avg. star rating

  • Pastel ranks #16 in CMS Tools.
  • Reviews across Pastel's portfolio declined 100.0% quarter-over-quarter.
  • Pastel's 1 product span 1 category on G2.
  • Small Business is the largest segment among reviewers, at 75.0%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Pastel's products.

Page views and citations · Pastel

Source: G2 review data

Losing to

Based on reviewers of other products who said they switched from Pastel.

Key stats

-100.0%

#16

1

Small Business

2016

11

Toronto, Ontario

Adoption by company size

SegmentShare of reviews
Small Business75.0%
Mid-Market25.0%
Enterprise0.0%

Quarterly history

QuarterTotal reviewsAvg. rating
2025 Q314.5
2026 Q214.0