G2 Vendor Directory

Paddle

#1 in Payment Analytics

London, United Kingdom

3

Products on G2

378

Total reviews

4.6

Avg. star rating

  • Paddle ranks #1 in Payment Analytics.
  • Reviews across Paddle's portfolio declined 33.3% quarter-over-quarter.
  • Paddle's 3 products span 14 categories on G2.
  • Small Business is the largest segment among reviewers, at 89.3%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Paddle's products.

Page views and citations · Paddle

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Stripe

17 switched
2

PayPal

14 switched
3

FastSpring

10 switched
4

Payroc

3 switched
5

Verifone

2 switched

Losing to

Based on reviewers of other products who said they switched from Paddle.

1

PayPro Global Inc.

4 switched
2

Chargebee

2 switched
3

Baremetrics, Inc.

2 switched
4

Freemius

1 switched
5

Tolt

1 switched

Key stats

-33.3%

#1

14

Small Business

2012

431

London, United Kingdom

$136K

Adoption by company size

SegmentShare of reviews
Small Business89.3%
Mid-Market9.7%
Enterprise1.1%

Quarterly history

QuarterTotal reviewsAvg. rating
2025 Q1114.3
2025 Q2214.8
2025 Q3124.9
2025 Q4144.8
2026 Q163.6
2026 Q234.7
2026 Q322.8