G2 Vendor Directory

Pabau

#1 in Medical Spa

London, England

1

Products on G2

331

Total reviews

4.7

Avg. star rating

  • Pabau Practice Management ranks #1 in Medical Spa.
  • Reviews across Pabau's portfolio declined 32.3% quarter-over-quarter.
  • Pabau's 1 product span 8 categories on G2.
  • Small Business is the largest segment among reviewers, at 99.4%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Pabau's products.

Page views and citations · Pabau

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

RedGuava

14 switched
2

AestheticsPro

4 switched
3

Squarespace

4 switched
4

Vagaro

3 switched
5

Office Ally

3 switched

Losing to

Based on reviewers of other products who said they switched from Pabau.

1

Zenoti

1 switched
2

Carepatron

1 switched
3

Zanda

1 switched

Key stats

-32.3%

#1

8

Small Business

2012

168

London, England

Adoption by company size

SegmentShare of reviews
Small Business99.4%
Mid-Market0.6%
Enterprise0.0%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q4194.9
2025 Q1214.9
2025 Q2284.8
2025 Q3354.7
2025 Q4224.7
2026 Q1104.6
2026 Q2314.9
2026 Q3214.5