Raw Data is a feed of granular information that can be integrated into internal environments such as DMPs, CDPs, data warehouses to enrich user information or proprietary platforms to enhance modeling, analytics, and targeting precision. The solution delivers granular behavioral and intent signals sourced across global markets, allowing for deep consumer insights and advanced segmentation and building whole date taxonomies.
Clients can use raw data for audience modeling, enrichment, analytics, and integration into their own DMPs, CDPs, or data environments. With broad coverage across desktop and mobile environments, the data supports both prospecting and performance-driven use cases. Overall, raw data empowers teams with greater flexibility, transparency, and control over their data-driven marketing plans.
OnAudience Raw Data provides access to large-scale, privacy-compliant behavioral and intent signals for companies that want to build, model, or analyze audiences internally. It enables advanced data science teams, DMPs, and CDPs to create audience taxonomies, enrich datasets, and enables building data solutions from scratch.
