Bing Custom Search API
Reviews
Star rating
Rank in Site Search Software
Pros and cons
Pros
- Ease of Use
- Customization
- Customizable Search
- Features
- Easy Integrations
- Helpful
Cons
- Expensive
- Limitations
- Search Functionality
- Software Bugs
- Inadequate Filtering
- Poor UI Design
Traffic & LLM citations
Source: G2 review data
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 54.7% |
| Mid-Market | 14.1% |
| Enterprise | 31.3% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q4 | 1 | 5.0 |
| 2026 Q2 | 3 | 3.8 |
| 2026 Q3 | 2 | 4.0 |
Satisfaction ratings
What reviewers say
Easy-to-Use REST API, but Less Flexible Than Newer Retrieval Pipelines
“It’s an easy-to-use REST API, and the indexing is handled well.”
Highly Relevant, Customizable Search with Bing Custom Search API
“Bing Custom Search API delivers highly relevant results by searching only the websites I choose, which helps cut down on irrelevant content. It’s also easy to integrate and lets me customize ranking, creating a more tailored search experience overall.”
Effective Search API for Relevant Results
“I like how easily it integrates, how customizable the search results are, and how reliable the performance has been. It helps deliver relevant results while still giving developers clear control over which sources are included in the search.”