Magento 2 Google Analytics 4 (GA4) With GTM
Reviews
Star rating
Rank in E-Commerce Tools
Pros and cons
Pros
Cons
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 16.7% |
| Mid-Market | 41.7% |
| Enterprise | 41.7% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|
Satisfaction ratings
What reviewers say
Easy to use but need to improve on customer support.
“Event based automatic tracking helps to user’s action such as clicks, form submissions, product views, add to cart, and other user journey is the website. Easy integration of GA4 with Magento 2 through GTM helps in monitoring shoppers behavior, product performance and sales data ”
User friendly & Reliable Tacking Tool
“GA4 is a user-friendly platform with a good amount of advanced & custom features that are really helpful for tracking, report generation. It's also free and open source.”
Too Easy to keep track and very useful
“It gives all the data about clicks, submission of forms, scrolls, and measures the conversions, and easy to find the tags and can be used for multiple sites, Can easily use a single tag on the entire page. Very easy to implement the code.”