G2 Vendor Directory

Kit

#24 in Email Marketing

Boise, ID

1

Products on G2

236

Total reviews

4.4

Avg. star rating

  • Kit ranks #24 in Email Marketing.
  • Reviews across Kit's portfolio declined 78.6% quarter-over-quarter.
  • Kit's 1 product span 1 category on G2.
  • Small Business is the largest segment among reviewers, at 92.3%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Kit's products.

Page views and citations · Kit

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Intuit Mailchimp

40 switched
2

ActiveCampaign

10 switched
3

MailerLite

6 switched
4

GetResponse

4 switched
5

Flodesk

3 switched

Losing to

Based on reviewers of other products who said they switched from Kit.

1

ActiveCampaign

164 switched
2

Flodesk

15 switched
3

MailerLite

10 switched
4

Systeme.io

7 switched
5

Bentonow

5 switched

Key stats

-78.6%

#24

1

Small Business

2013

201

Boise, ID

Adoption by company size

SegmentShare of reviews
Small Business92.3%
Mid-Market6.0%
Enterprise1.7%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q410.0
2025 Q124.8
2025 Q344.3
2025 Q464.3
2026 Q124.0
2026 Q2143.9
2026 Q334.7