G2 Vendor Directory

Kantar Advertising Insights

by Kantar

14

Reviews

4.2

Star rating

#14

Rank in Digital Advertising Intelligence

Pros and cons

Pros

    Cons

      Traffic & LLM citations

      Monthly G2.com page views and citations by AI answer engines for Kantar Advertising Insights.

      Page views and citations · Kantar Advertising Insights

      Source: G2 review data

      Losing to

      Based on reviewers of other products who said they switched from Kantar Advertising Insights.

      1

      GWI

      2 switched
      2

      Behavio

      1 switched
      3

      Nielsen Ad Intel

      1 switched
      4

      MediaRadar

      1 switched
      5

      Repsense

      1 switched

      Key stats

      —

      43

      Mid-Market

      1

      Adoption by company size

      SegmentShare of reviews
      Small Business21.4%
      Mid-Market50.0%
      Enterprise28.6%

      Quarterly history

      QuarterReviewsStar rating

      Satisfaction ratings

      Ease of Use7.3
      Ease of Setup9.3
      Quality of Support8.1
      Meets Requirements7.9

      What reviewers say

      Competitive Analysis

      4.0

      “How easy to navigate through the platform for competitive analysis against other CPG's.”

      Senior Media Planner, Strategy

      KANTAR:Smart Advertising and media solution

      4.0

      “They help our conpany since years in planing the way of advertisement and providing insight of the market (people thinking) Their data are so accurate and viable that we depend on them so much and always seek statistics in various factors before taking major administrative deci”

      Consultant

      Relevant Insights that help you take important decisions effectively

      4.0

      “The relevance of the insights is something totally different from the other products in the market. The reports are also detail-oriented and are many ways better than the competition.”

      Project Manager