HG Insights

#21 in Lead Scoring

Santa Barbara, CA

Products on G2

485

Total reviews

4.3

Avg. star rating

MadKudu ranks #21 in Lead Scoring.
Reviews across HG Insights's portfolio grew 800.0% quarter-over-quarter.
HG Insights's 2 products span 8 categories on G2.
Mid-Market is the largest segment among reviewers, at 48.3%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across HG Insights's products.

Page views and citations · HG Insights

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

ZoomInfo

8 switched

Enlyft

1 switched

Demandbase

1 switched

Losing to

Based on reviewers of other products who said they switched from HG Insights.

6sense

1 switched

Samsara

1 switched

AnyChart

1 switched

Key stats

+800.0%

#21

Mid-Market

2010

1,022

Santa Barbara, CA

Adoption by company size

Segment	Share of reviews
Small Business	13.2%
Mid-Market	48.3%
Enterprise	38.4%

Quarterly history

Quarter	Total reviews	Avg. rating
2024 Q4	8	4.4
2025 Q1	4	5.0
2025 Q2	1	5.0
2025 Q4	1	5.0
2026 Q1	1	5.0
2026 Q2	1	4.5
2026 Q3	9	3.9

About HG Insights

HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner. We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, and contract details — to provide global B B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.