Google Trends
Reviews
Star rating
Rank in Other Marketing
Pros and cons
Pros
- Topic Discovery
- Valuable Insights
- User-Friendly
- Ease of Use
- Data Accuracy
- Keyword Research
Cons
- Data Inaccuracy
- Data Limitations
- Limited Features
- Limited Insights
- Accuracy Issues
- Keyword Issues
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 65.4% |
| Mid-Market | 26.8% |
| Enterprise | 7.8% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q1 | 1 | 5.0 |
| 2025 Q2 | 1 | 3.5 |
| 2025 Q3 | 10 | 4.3 |
| 2025 Q4 | 11 | 4.8 |
| 2026 Q1 | 5 | 4.6 |
| 2026 Q2 | 8 | 4.7 |
| 2026 Q3 | 2 | 5.0 |
Satisfaction ratings
What reviewers say
Free and Redesigned: Color-Coded Searches That Make Comparing Terms Easy
“It’s free, which still surprises me. And the redesigned page looks way better, with each search term getting its own color so I can follow the lines easily. You can compare more terms at once now too. Makes the whole thing so useful..”
Muy útil para detectar tendencias y empezar tu keyword research
“Herramienta muy útil para conocer tendencias de búsquedas generales en el ecosistema Google, perfecta para keyword research inicial para preparar estructura de campañas publicitarias.”
Easy Keyword Comparison and Regional Insights That Make Decisions Clear
“The compare keywords feature is what I use most. checking different topics against each other makes some decisions obvious. The regional breakdown is also useful when we're targeting specific locations.. and no complicated setup its really easy to use.. Just useful information..”