iStock
Reviews
Star rating
Rank in Stock Footage
Pros and cons
Pros
- Images
- Quality
- Content Quality
- Photos
- Helpful
- Ease of Finding
Cons
- Expensive
- Cost
- Poor Customer Support
- Payment Issues
- Pricing Issues
- Subscription Cost
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 60.0% |
| Mid-Market | 30.4% |
| Enterprise | 9.6% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q1 | 3 | 0.0 |
| 2025 Q2 | 2 | 2.0 |
| 2026 Q1 | 4 | 4.0 |
| 2026 Q2 | 2 | 4.0 |
Satisfaction ratings
What reviewers say
High-Quality Images That Match My Search Terms Every Time
“The pictures are very good. The images I look for when creating trade marketing materials or designing brochures, flyers, and website graphics are usually higher quality and fit my search terms better than what I find on other free websites. It’s also easy to sign in and track my”
Diverse Content and Intuitive Features Enhance Creativity
“I really appreciate the wide variety of content available on iStock. I find the color filters particularly useful as they help me filter and show the specific color mood and palette that I need, which is great for video and social media content creation. The initial setup was ver”
Worst purchase you can make
“Theres nothing to like about it. I'm glad my subscription finally ends in a month.”