FatTail

#9 in Supply Side Platform (SSP)

Calabasas, California

Products on G2

Total reviews

3.7

Avg. star rating

AdBook ranks #9 in Supply Side Platform (SSP).
Reviews across FatTail's portfolio declined 100.0% quarter-over-quarter.
FatTail's 1 product span 2 categories on G2.
Mid-Market is the largest segment among reviewers, at 58.3%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across FatTail's products.

Page views and citations · FatTail

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Improve Digital

1 switched

Oracle

1 switched

Losing to

Based on reviewers of other products who said they switched from FatTail.

Improve Digital

1 switched

Key stats

-100.0%

Mid-Market

2001

Calabasas, California

Adoption by company size

Segment	Share of reviews
Small Business	16.7%
Mid-Market	58.3%
Enterprise	25.0%

Quarterly history

Quarter	Total reviews	Avg. rating
2026 Q2	1	5.0

About FatTail

FatTail is a company that specializes in providing advertising technology solutions aimed at enhancing the efficiency and effectiveness of digital advertising transactions. Their products focus on improving operations, monetization, and revenue management for publishers and media companies. FatTail offers platforms that streamline the process of ad sales, enabling better yield management and simplified workflows. The company's solutions are designed to help clients optimize their advertising portfolios by facilitating direct and programmatic sales across digital channels.

Products

AdBook

by FatTail · 12 reviews

3.7

Showing 1 of 1

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