eTrade

#7 in Brokerage Trading Platforms

United States

Products on G2

Total reviews

4.0

Avg. star rating

E*Trade Web Platform ranks #7 in Brokerage Trading Platforms.
eTrade's 1 product span 1 category on G2.
Small Business is the largest segment among reviewers, at 50.0%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across eTrade's products.

Page views and citations · eTrade

Source: G2 review data

Losing to

Based on reviewers of other products who said they switched from eTrade.

Betterment

1 switched

Key stats

—

Small Business

1982

9,119

United States

Adoption by company size

Segment	Share of reviews
Small Business	50.0%
Mid-Market	20.8%
Enterprise	29.2%

Quarterly history

Quarter	Total reviews	Avg. rating
2025 Q4	1	4.5

About eTrade

ETRADE is a financial services company that provides an online brokerage platform for individual investors and traders. The company offers a comprehensive suite of investment products, including stocks, options, futures, mutual funds, ETFs, and bonds. ETRADE's platform is designed to cater to a wide range of users from beginners to advanced traders, providing a variety of tools, research resources, and educational materials to help customers make informed investment decisions. The company also offers a mobile app for convenient trading on the go. ETRADE is known for its user-friendly interface, competitive pricing, and innovative trading technology. It is a subsidiary of Morgan Stanley, following an acquisition completed in 2020.

Products

E*Trade Web Platform

by eTrade · 24 reviews

4.0

Showing 1 of 1

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