G2 Vendor Directory

Carta

#1 in Venture Capital Management

San Francisco, California

2

Products on G2

296

Total reviews

4.3

Avg. star rating

  • Carta Equity Suite ranks #1 in Venture Capital Management.
  • Reviews across Carta's portfolio declined 53.8% quarter-over-quarter.
  • Carta's 2 products span 8 categories on G2.
  • Small Business is the largest segment among reviewers, at 53.2%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Carta's products.

Page views and citations · Carta

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Morgan Stanley Smith Barney

2 switched
2

EasyLlama

1 switched
3

Eqvista

1 switched
4

Ledgy

1 switched
5

Zoom

1 switched

Losing to

Based on reviewers of other products who said they switched from Carta.

1

JPMorgan Chase

23 switched
2

Qapita

22 switched
3

Pulley

15 switched
4

Cake Equity

12 switched
5

EquityList

10 switched

Key stats

-53.8%

#1

8

Small Business

2007

9,187

San Francisco, California

Adoption by company size

SegmentShare of reviews
Small Business53.2%
Mid-Market42.3%
Enterprise4.4%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q424.8
2025 Q113.5
2025 Q2124.0
2025 Q3414.4
2025 Q4184.3
2026 Q163.0
2026 Q2134.5
2026 Q363.7