NGP VAN
Reviews
Star rating
Rank in Political Campaign
Pros and cons
Pros
Cons
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 76.0% |
| Mid-Market | 21.3% |
| Enterprise | 2.7% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q1 | 3 | 4.2 |
| 2025 Q2 | 1 | 0.0 |
| 2026 Q3 | 1 | 1.0 |
Satisfaction ratings
What reviewers say
Good CRM, but overpriced contracts and slow, unresponsive support
“The CRM is a good product, and the filing system works as intended”
Recommended but steep learning curve
“NGP VAN is great for organizations to strategize their field organization. I can easily upload lists as well as export them for mailing, canvasses, and voter contacts. The ease of connecting with texting API as well as Phone banking creation is great in one software.”
3 State Rep campaigns, 1 State Senate, City Council, and others all around Lowell, MA
“I tell candidates that the cost of NGP VAN is justified by focusing on voters most likely to vote. I also use voter extracts to identify mail in ballots received including what party and which ones were cast. Extracts of petitions signed for various causes also help. Integrati”