Backlight

#1 in Screenwriting

Boston, Massachusetts

Products on G2

119

Total reviews

4.3

Avg. star rating

Celtx ranks #1 in Screenwriting.
Reviews across Backlight's portfolio declined 100.0% quarter-over-quarter.
Backlight's 3 products span 12 categories on G2.
Small Business is the largest segment among reviewers, at 75.4%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Backlight's products.

Page views and citations · Backlight

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Final Draft

5 switched

Adobe

2 switched

Sony Media Cloud Services

1 switched

WriterDuet

1 switched

StudioBinder

1 switched

Losing to

Based on reviewers of other products who said they switched from Backlight.

Final Draft

WriterDuet

StoryTEQ

StudioBinder

Resource Guru

Key stats

-100.0%

Small Business

2021

287

Boston, Massachusetts

Adoption by company size

Segment	Share of reviews
Small Business	75.4%
Mid-Market	20.3%
Enterprise	4.2%

Quarterly history

Quarter	Total reviews	Avg. rating
2025 Q1	3	4.5
2025 Q2	12	4.5
2025 Q3	23	4.2
2025 Q4	3	5.0
2026 Q1	1	5.0
2026 Q2	5	4.3

About Backlight

Thousands of media teams use Backlight products to modernize their content operations, unlock creative potential, and transform businesses. We build with purpose, and know exactly what it takes to make impactful content at scale. Through our integrated suite of solutions, including iconik, cinesync, ftrack, celtx, wildmoka, and zype, we empower creative and production teams to focus on what matters most: crafting compelling stories. Our success is directly tied to our customers' success — we stay ahead so they stay ahead, pushing boundaries with rigor, always building for the long-term.