Afterpay
#6 in Installment Payment and Buy Now Pay Later (BNPL)1
Products on G2
43
Total reviews
4.2
Avg. star rating
- Afterpay ranks #6 in Installment Payment and Buy Now Pay Later (BNPL).
- Reviews across Afterpay's portfolio declined 50.0% quarter-over-quarter.
- Afterpay's 1 product span 1 category on G2.
- Small Business is the largest segment among reviewers, at 84.6%.
Traffic & LLM citations
Source: G2 review data
Key stats
-50.0%
#6
1
Small Business
2010
525
Melbourne, VIC
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 84.6% |
| Mid-Market | 10.3% |
| Enterprise | 5.1% |
Quarterly history
| Quarter | Total reviews | Avg. rating |
|---|---|---|
| 2025 Q4 | 3 | 4.8 |
| 2026 Q2 | 2 | 4.5 |
| 2026 Q3 | 1 | 5.0 |