G2 Vendor Directory

Installment Payment and Buy Now Pay Later (BNPL)

30

Products

3,969

Total reviews

4.4

Avg. rating

PayPal Payments by PayPal leads the Installment Payment and Buy Now Pay Later (BNPL) category with a 4.4 rating from 2,751 reviews. TABBY has the strongest momentum in the category.

LLM citations

Monthly citations by AI answer engines for the top products in Installment Payment and Buy Now Pay Later (BNPL).

LLM citations · Installment Payment and Buy Now Pay Later (BNPL)

Source: G2 review data

Key stats

PayPal Payments

TABBY

Small Business

Category trends

How the Installment Payment and Buy Now Pay Later (BNPL) market is moving, from G2 review and Grid data.

Which products are most adopted?
1
PayPal Payments964 2
Sunbit139 3
Sezzle122 4
GoCardless78 5
Klarna58
Which products climbed the Grid most?
1
Afterpay10 2
Simpl6 3
Affirm6 4
Klarna5 5
Sezzle1
Which products are reviewers switching to?
1
Sezzle6 2
Ratio4 3
Capchase4 4
GoCardless3 5
Laybuy1
Which products do enterprises choose?
1
PayPal Payments114 2
Ratio11 3
Vartana, a Capchase company10 4
Sunbit9 5
Klarna5
Which products do mid-market buyers choose?
1
PayPal Payments227 2
Sunbit33 3
Capchase25 4
Ratio15 5
Credit Key15
Which products do small businesses choose?
1
PayPal Payments606 2
Sezzle115 3
GoCardless72 4
Sunbit72 5
PayPal Pay Later45

Fastest growing

Ranked by G2 Momentum score.

1

TABBY

by tabby · 13 reviews

3.9
2

Sunbit

by Sunbit · 139 reviews

4.9
3

Tamara

by Tamara · 10 reviews

4.0

All products

Ranked by G2 Grid position.

1

PayPal Payments

by PayPal · 2,751 reviews

4.4
2

PayPal Pay Later

by PayPal · 55 reviews

4.5
3

Sunbit

by Sunbit · 139 reviews

4.9
4

Affirm

by Affirm · 48 reviews

4.3
5

Sezzle

by Sezzle · 122 reviews

4.6

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