Affirm

#4 in Installment Payment and Buy Now Pay Later (BNPL)

San Francisco, US

Products on G2

Total reviews

4.3

Avg. star rating

Affirm ranks #4 in Installment Payment and Buy Now Pay Later (BNPL).
Affirm's 2 products span 2 categories on G2.
Small Business is the largest segment among reviewers, at 78.2%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Affirm's products.

Page views and citations · Affirm

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

EasyPay

1 switched

Losing to

Based on reviewers of other products who said they switched from Affirm.

Turnkey Lender

2 switched

HiBob

1 switched

Stripe

1 switched

Key stats

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Small Business

2012

3,202

San Francisco, US

Adoption by company size

Segment	Share of reviews
Small Business	78.2%
Mid-Market	16.4%
Enterprise	5.5%

Quarterly history

Quarter	Total reviews	Avg. rating
2025 Q4	1	4.5
2026 Q1	2	4.8

About Affirm

Affirm is a financial technology company that offers a new way for consumers to make purchases without the immediate financial strain. By partnering with retailers, Affirm allows shoppers to buy now and pay later, splitting their purchases into manageable monthly payments. This service makes it easier for consumers to afford big-ticket items by breaking down the cost into smaller, interest-free installments or with interest-bearing loans, depending on the terms set by Affirm and the retailer.Founded by Max Levchin, a co-founder of PayPal, Affirm aims to provide transparent and responsible financing options without hidden fees or compound interest, which sets it apart from traditional credit. The company's platform includes tools that let customers see the total amount they will pay upfront, promoting a more responsible approach to personal finance.