G2 Vendor Directory

Adobe Marketo Measure (formerly Bizible)

by Adobe

147

Reviews

4.7

Star rating

#6

Rank in Marketing Resource Management

Pros and cons

Pros

    Cons

      Traffic & LLM citations

      Monthly G2.com page views and citations by AI answer engines for Adobe Marketo Measure (formerly Bizible).

      Page views and citations · Adobe Marketo Measure (formerly Bizible)

      Source: G2 review data

      Losing to

      Based on reviewers of other products who said they switched from Adobe Marketo Measure (formerly Bizible).

      1

      Dreamdata

      4 switched
      2

      Channel99

      2 switched
      3

      HockeyStack

      1 switched
      4

      CaliberMind

      1 switched
      5

      rampmetrics

      1 switched

      Key stats

      —

      84

      Mid-Market

      5

      Adoption by company size

      SegmentShare of reviews
      Small Business18.4%
      Mid-Market70.7%
      Enterprise10.9%

      Quarterly history

      QuarterReviewsStar rating
      2026 Q11—

      Satisfaction ratings

      Ease of Use8.4
      Ease of Setup7.9
      Quality of Support9.7
      Meets Requirements9.0

      What reviewers say

      Clearly Shows Which Marketing Efforts Drive Deals and Revenue

      4.5

      “What I like most about adobe marketo measure is that it clearly shows which marketing efforts actually influence deals and revenue.”

      Advocate

      Aligning with my Marketing Goals

      4.0

      “It has helped me with driving growth to the company and for specifically for B2B markets. I am using it for my new startup also.”

      Search Engine Marketing Analyst

      A good way to get Marketo web tracking working

      4.0

      “Bizible its an amazing tracking tool that help find out the source of our revenue.”

      Marketing Operations Specialist