G2 Vendor Directory

Adaptive Media

by Adaptive Medias

11

Reviews

3.2

Star rating

#21

Rank in Publisher Ad Server

Pros and cons

Pros

    Cons

      Traffic & LLM citations

      Monthly G2.com page views and citations by AI answer engines for Adaptive Media.

      Page views and citations · Adaptive Media

      Source: G2 review data

      Key stats

      —

      -36

      Small Business

      1

      Adoption by company size

      SegmentShare of reviews
      Small Business36.4%
      Mid-Market36.4%
      Enterprise27.3%

      Quarterly history

      QuarterReviewsStar rating

      Satisfaction ratings

      Ease of Use7.9
      Ease of Setup8.6
      Quality of Support7.0
      Meets Requirements7.5

      What reviewers say

      The Hidden Downsides

      3.0

      “The inner workings of some adaptive algorithms are complex and opaque, making it difficult for users to understand how decisions are made and potentially leading to concerns about fairness and accountability.”

      Employee Relations Manager

      Content is not specifically suited to needs

      1.5

      “The retargeting feature is cumbersome. Has had a negative impact on our campaigns. Navigating the app is not straightforward.I wish there were instructions for accessing functions. At first I struggled a bit to find all the features.”

      Employee Placement Specialist

      Very good advantages of using adaptive media

      5.0

      “Adaptive media is the user friendly and has a wonderful features and it's easy to use where the software can be hard for sometime and made my work easy with this adaptive media.”

      Delivery Lead