G2 Vendor Directory

Zuko Analytics vs. Pendo

A side-by-side comparison based on G2 review data.

MetricZuko Analytics

by Formisimo

Pendo

by Pendo.io

Overall rating4.74.4
Review count201,825
Ease of use8.98.4
Ease of setup9.38.2
Quality of support9.68.7
Meets requirements9.08.7
NPS84.21052664.24612
Small Business50.0%17.6%
Mid-Market30.0%61.1%
Enterprise20.0%21.3%
Total page views903,599
Total LLM citations9621,525

Zuko Analytics

Zuko Analytics is a specialist form analytics and session replay platform operated by Formisimo Ltd. Zuko helps organisations understand where and why users abandon online forms and checkouts using field-level behavioural analytics, session replay and AI-powered analysis. Zuko replaced the original Formisimo analytics platform.

Pros

  • Ease of Use
  • Customer Support
  • Analytics
  • Features
  • Easy Setup
  • Insights

Pendo

Pendo is the most powerful way for product builders to drive adoption, keep customers, and grow revenue from what they ship, no matter where or how they work. Pendo tracks and analyzes what users do, what they say, and how a product or agent performs, all in a single system, giving builders complete product context. That context enables Pendo to deliver detailed product and user insights, make or suggest the right fix, design the most impactful user guidance, or identify what to build next.

Pros

  • Ease of Use
  • Insights
  • Analytics
  • Features
  • Positive Experience
  • Helpful