Zuko Analytics vs. Microsoft Clarity

Zuko Analytics is a specialist form analytics and session replay platform operated by Formisimo Ltd. Zuko helps organisations understand where and why users abandon online forms and checkouts using field-level behavioural analytics, session replay and AI-powered analysis. Zuko replaced the original Formisimo analytics platform.

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy, and you'll start getting data in minutes. With advanced heatmaps, session recordings, and powerful user insights you will be able to get a deep understanding of user behavior on your website or mobile app. Experience a game-changing addition of Copilot in Microsoft Clarity. This cutting-edge artificial intelligence feature generates key session takeaways in natural language, saving you time and boosting productivity.