G2 Vendor Directory

Zuko Analytics vs. Heap by Contentsquare

A side-by-side comparison based on G2 review data.

MetricZuko Analytics

by Formisimo

Heap by Contentsquare

by Contentsquare

Overall rating4.74.4
Review count201,097
Ease of use8.98.3
Ease of setup9.38.7
Quality of support9.68.9
Meets requirements9.08.8
NPS84.21052655.493482
Small Business50.0%34.6%
Mid-Market30.0%54.1%
Enterprise20.0%11.3%
Total page views90947
Total LLM citations962,094

Zuko Analytics

Zuko Analytics is a specialist form analytics and session replay platform operated by Formisimo Ltd. Zuko helps organisations understand where and why users abandon online forms and checkouts using field-level behavioural analytics, session replay and AI-powered analysis. Zuko replaced the original Formisimo analytics platform.

Pros

  • Ease of Use
  • Customer Support
  • Analytics
  • Features
  • Easy Setup
  • Insights

Heap by Contentsquare

Heap by Contentsquare is a Product Analytics platform that automatically captures every user interaction on your website or app — no manual event tagging, no developer dependency, no data gaps. Founded in Silicon Valley in 2013, Heap was acquired by Contentsquare in 2023 and is now fully integrated as Contentsquare's Product Analytics capability. With Heap by Contentsquare, product, data, and marketing teams can instantly answer questions like: - Where are users dropping off in a funnel? - Which features are actually being adopted — and which are being ignored?

Pros

  • Ease of Use
  • Insights
  • Efficiency
  • Intuitive
  • Automation
  • Tracking