G2 Vendor Directory

Zoho Social vs. Hootsuite

A side-by-side comparison based on G2 review data.

MetricZoho Social

by Zoho

Hootsuite

by Hootsuite

Overall rating4.64.3
Review count2,9807,519
Ease of use9.38.8
Ease of setup9.38.8
Quality of support8.98.4
Meets requirements9.08.7
NPS72.78722748.403047
Small Business88.2%59.1%
Mid-Market9.6%28.8%
Enterprise2.3%12.1%
Total page views3,16514,856
Total LLM citations25,43990,129

Zoho Social

Zoho Social is an all-in-one social media management software designed for businesses of all sizes and agencies. It enables you to schedule and publish social media posts, manage conversations—including direct messages, comments, and mentions—across multiple channels, monitor keywords, competitors, and hashtags, generate reports, and more—all from a single platform. Supported channels: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter), Bluesky, TikTok, WhatsApp, and Telegram.

Pros

  • Ease of Use
  • Post Scheduling
  • Centralized Management
  • Multi-platform
  • Easy Setup
  • Scheduling

Hootsuite

Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas.

Pros

  • Post Scheduling
  • Scheduling
  • Ease of Use
  • Centralized Management
  • Time-saving
  • Scheduling Posts