G2 Vendor Directory

Zeta Marketing Platform vs. Rayven

A side-by-side comparison based on G2 review data.

MetricZeta Marketing Platform

by Zeta Global

Rayven

by Rayven

Overall rating4.04.9
Review count11729
Ease of use8.09.9
Ease of setup7.99.9
Quality of support8.29.9
Meets requirements8.210.0
NPS31.578947100
Small Business16.5%22.7%
Mid-Market45.2%54.5%
Enterprise38.3%22.7%
Total page views1,3241,648
Total LLM citations15,0821,068

Zeta Marketing Platform

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.

Pros

  • Ease of Use
  • Customer Support
  • Features
  • Helpful
  • Performance Results
  • User Interface

Rayven

What is Rayven? Rayven is an operational software platform that delivers an AI data fabric - connecting every system, data source, and data stream across a business into a single managed environment, then letting teams build custom apps, AI agents, workflow automations, dashboards, and MCP servers for direct AI model connectivity on top.

Pros

  • Ease of Use
  • Features
  • Automation
  • Customization
  • Data Management
  • Intuitive