G2 Vendor Directory

Zeta Marketing Platform vs. ClicData

A side-by-side comparison based on G2 review data.

MetricZeta Marketing Platform

by Zeta Global

ClicData

by ClicData

Overall rating4.04.5
Review count11742
Ease of use8.08.6
Ease of setup7.98.8
Quality of support8.29.1
Meets requirements8.28.7
NPS31.57894763.414634
Small Business16.5%54.8%
Mid-Market45.2%31.0%
Enterprise38.3%14.3%
Total page views1,324232
Total LLM citations15,082236

Zeta Marketing Platform

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.

Pros

  • Ease of Use
  • Customer Support
  • Features
  • Helpful
  • Performance Results
  • User Interface

ClicData

ClicData is a cloud-based data platform that spans multiple product categories: Business Intelligence, ETL, Data Warehousing and Data Lakehouse, Data Visualization, Embedded Analytics, and AI-powered Analytics. It is built to support the full data lifecycle: from ingestion and storage to transformation, visualization, and distribution within a single environment, extended with native AI capabilities and an MCP (Model Context Protocol) server for programmatic AI integration.

Pros