Zappi vs. Forsta

Zappi is an AI-powered consumer insights platform that helps brands, marketers, and insights teams test ads, concepts, and brand campaigns with real consumers. Built for consumer brands and the agencies that serve them, Zappi combines pre-built, expert designed research templates, on-demand consumer panels, and AI-powered analysis in a single platform. Insights, brand, and marketing teams use it to validate ideas earlier, iterate faster, and bring the voice of the consumer into everyday decisions rather than only into quarterly deep dives. What differentiates Zappi is connected insights.

Forsta, a Press Ganey company, powers the HX (Human Experience) Platform – a comprehensive Experience and Research Technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. The HX Platform gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth.