G2 Vendor Directory

Zappi vs. Flickly

A side-by-side comparison based on G2 review data.

MetricZappi

by Zappistore

Flickly

by Flickly

Overall rating4.44.8
Review count3010
Ease of use9.19.8
Ease of setup9.09.6
Quality of support8.910.0
Meets requirements8.79.7
NPS65.517241100
Small Business27.6%70.0%
Mid-Market34.5%20.0%
Enterprise37.9%10.0%
Total page views68723
Total LLM citations2,6030

Zappi

Zappi is an AI-powered consumer insights platform that helps brands, marketers, and insights teams test ads, concepts, and brand campaigns with real consumers. Built for consumer brands and the agencies that serve them, Zappi combines pre-built, expert designed research templates, on-demand consumer panels, and AI-powered analysis in a single platform. Insights, brand, and marketing teams use it to validate ideas earlier, iterate faster, and bring the voice of the consumer into everyday decisions rather than only into quarterly deep dives. What differentiates Zappi is connected insights.

Pros

  • Ease of Use
  • Intuitive
  • Customer Support
  • Time-saving
  • Implementation Ease
  • Time Management

Flickly

Flickly is an AI-powered quantitative research platform that delivers decision-ready consumer insights in 72 hours - across markets, languages, and audience segments. Most survey platforms collect responses. We qualify them. Every response passes through Flickly's proprietary Decision Intelligence System, where it's screened, scored, and interpreted - so you don't just see what consumers said, you see which ideas have real pull, where confidence is strongest, and what deserves to move forward. That's the difference between data and a decision.

Pros