Zappi vs. Attest

Zappi is an AI-powered consumer insights platform that helps brands, marketers, and insights teams test ads, concepts, and brand campaigns with real consumers. Built for consumer brands and the agencies that serve them, Zappi combines pre-built, expert designed research templates, on-demand consumer panels, and AI-powered analysis in a single platform. Insights, brand, and marketing teams use it to validate ideas earlier, iterate faster, and bring the voice of the consumer into everyday decisions rather than only into quarterly deep dives. What differentiates Zappi is connected insights.

Attest is a consumer insights platform that helps marketing, brand, product, and research teams at global B2C brands run quantitative surveys and AI-moderated qualitative interviews to understand consumer attitudes, behavior, and brand perception. Teams use Attest to design and launch research studies, reach audiences across 59 markets, and analyze results using AI-assisted tools and shareable reporting, connecting insights across projects rather than starting from scratch each time.