Yahoo AdTech DSP vs. Viant Technology
A side-by-side comparison based on G2 review data.
| Metric | Yahoo AdTech DSP | Viant Technology |
|---|---|---|
| Overall rating | 3.6 | 4.2 |
| Review count | 181 | 311 |
| Ease of use | 7.7 | 8.2 |
| Ease of setup | 7.6 | 8.3 |
| Quality of support | 8.2 | 9.1 |
| Meets requirements | 7.8 | 8.4 |
| NPS | -1.714286 | 38.709677 |
| Small Business | 42.8% | 38.9% |
| Mid-Market | 34.4% | 40.8% |
| Enterprise | 22.8% | 20.3% |
| Total page views | 142 | 537 |
| Total LLM citations | 324 | 3,735 |
Yahoo AdTech DSP
Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath Ad Platforms
- Targeting Efficiency
- Tracking Metrics
- Design Quality
- Targeting Options
- Results Performance
- Audience Targeting
Viant Technology
Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.
- Ease of Use
- Customer Support
- Team Helpfulness
- Easy Setup
- Setup Ease
- Campaign Management