G2 Vendor Directory

Yahoo AdTech DSP vs. illumin

A side-by-side comparison based on G2 review data.

MetricYahoo AdTech DSP

by Verizon Media

illumin

by illumin

Overall rating3.64.3
Review count181157
Ease of use7.78.3
Ease of setup7.68.3
Quality of support8.29.2
Meets requirements7.88.4
NPS-1.71428650
Small Business42.8%60.7%
Mid-Market34.4%30.0%
Enterprise22.8%9.3%
Total page views1421,010
Total LLM citations3242,294

Yahoo AdTech DSP

Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath Ad Platforms

Pros

  • Targeting Efficiency
  • Tracking Metrics
  • Design Quality
  • Targeting Options
  • Results Performance
  • Audience Targeting

illumin

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Pros

  • Ease of Use
  • Features
  • Team Helpfulness
  • Customer Support
  • Campaign Management
  • Setup Ease